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WHAT YOU’LL LEARN
How to design and sketch personal and unique wedding cakes
How to price and sell your designs
How to find your style as an artist
Our wedding cake process from start to finish
Tips for creating a successful online shop to streamline your process for smaller orders
How we organize our kitchen
Our take on current wedding trends and how to incorporate them into your designs
Answers to any of your questions that come up along the way
BONUS - one on one time with Heather to ask questions specific to your business/ cake decorating practice! (requested by previous students)
WHAT YOU’LL BRING HOME
Samples of our wedding cake lead capture, proposal, contract, and delivery details sheet
A list of our favorite resources to make the wedding cake process enjoyable
Access to our private facebook group for community, inspiration, and support
Connections with a wonderful community of cake designers that you’ll meet at the workshop!
50% our online courses to continue your cake education at home
WHAT WE’LL EAT & DRINK
Sweet Heather Anne cookies, savory scones from Q Bakehouse and Market, and a wide array of tea
Middle Eastern takeout from Star’s Cafe
Optional dinner out with Heather and other students on Saturday (not included in ticket price)
DATE | Saturday, March 21
HOURS | 10 am - 5 pm
CLASS SIZE | 12 students
LOCATION | Our beautiful Cake Studio in Ann Arbor, MI
SKILL LEVEL | Any! This workshop is great for hobbyists interested in starting a business as well as current business owners who want to hone their wedding cake process.
INVESTMENT | $300
Email info@sweetheatheranne.com to request a payment plan.
WHAT STUDENTS ARE SAYING
As I reflect on 2024, I am reminded of your impact on my business. I am forever grateful that you share your experiences within the cake community and that we’ve crossed paths. I remember being ecstatic when I booked my first $1k cake after taking your course a few years ago. This year, I booked multiple $2k cakes and my first over 3k! Here’s to growth in 2025! - Catrina Staats, Homestead Kitchen
Sweet Heather Anne's Wedding Cake Intensive is worth every penny! The entire experience was absolutely top-notch, and I had the best weekend learning from Heather and her incredible team. They are not only extremely knowledgeable but also some of the kindest people you’ll ever meet. The group was such a fun mix of people from all different backgrounds—it honestly felt like an adult summer camp for cake lovers, which was exactly what I needed! This class goes beyond just learning Sweet Heather Anne’s artistic secrets; it’s also packed with valuable business insights. Heather is a true artist who genuinely loves teaching and sharing her craft. If you’re serious about elevating your wedding cake skills and want an inspiring, fun, and educational experience, this class is for you! - Snack Time Sweets
PLACES TO STAY
Wyndham Garden and Weber's are hotels that are both really close to here if you are looking for something easily drivable. (Or walkable if you don't mind chilly weather) You would probably want to get a ride back to your hotel once you have your finished cakes, though.
If you'd rather stay downtown, the Graduate is right in the middle of town and walking distance to lots of restaurants/shops.
If you'd prefer an AirBnB, I know the host of this one and this one is very close to the Cake Studio.
Ann Arbor is very safe in general so you can't go wrong with places to stay. If you're looking to make a trip of it, check out my friend Sue's guide to Ann Arbor.
The best airport to fly into is Detroit (DTW).
Additional Details
All materials needed for the workshop will be provided for in class use.
This workshop is subject to cancellation if the minimum capacity is not met. If the workshop is canceled, students will receive a full refund.
Cancellation Policy: We are happy to offer a full refund for cancellations up to six weeks before the date of the workshop. After that, until one month before the workshop, we can offer a credit towards another workshop. We do not offer a refund or a credit for workshops canceled with less than one month’s notice, but you are welcome to send another participant in your stead. Please be aware that this policy applies to all cancellations.
Photos by Justine Montigny, Killer Creations, Jean Smith, Blaine Seisser, Overthebrook Photography, J + N Studios, Amanda Rigerio, Ally Frances and Sweet Heather Anne
